Strengthen your website’s authority, improve your search engine rankings, and enhance user experience with proven link building and internal linking strategies
Let’s face it—building a killer website without link building is like throwing a beach party and forgetting to send out invites. No one’s showing up.
Search engine optimisation (SEO) isn’t just about having the right keywords or a fast website. One of the most critical, yet often overlooked, components is link building—both external backlinks and internal linking within your website.
At SEO Plans, we help businesses on the Gold Coast and across Australia enhance their online visibility through strategic link acquisition and best practices for internal linking. Our approach is built on transparency, industry-proven methods, and a strong understanding of search engine algorithms.
Search engines like Google use backlinks as a core ranking signal. In simple terms, backlinks are links from other websites that point to yours. Each one tells Google, “This site is trusted and relevant.” The more high-quality links you have, the more authority your site builds.
However, not all backlinks are beneficial. Low-quality or spammy links can negatively affect your SEO performance. That’s why it's essential to focus on white-hat link-building strategies that meet Google’s guidelines.
While backlinks get a lot of the spotlight, internal linking plays a key role in helping both users and search engines understand your website structure.
An effective internal linking strategy helps distribute link equity across your site, improves crawlability, and strengthens topical relevance.
Contextual Linking: We add internal links within relevant content to guide users to related topics.
Anchor Text Optimisation: We ensure internal links use meaningful, keyword-rich anchor text—without over-optimising.
Hierarchy Structuring: We help define a clear hierarchy so that your most important pages (like service or product pages) receive more link value.
Technical Implementation: Using schema, breadcrumbs, and proper URL structures to support internal navigation and SEO.
At SEO Plans, we treat internal links with the same level of strategic importance as external links.
We use a comprehensive, step-by-step link-building process that aligns with Google’s quality guidelines.
We start by auditing your existing backlink profile to identify any harmful or low-quality links and opportunities for growth.
We analyse what’s working for your competitors and identify backlink opportunities in your niche.
We reach out to relevant websites, bloggers, and publications to earn high-authority, contextually placed backlinks.
We create high-quality content designed to naturally earn links and serve as valuable resources in your industry.
We provide detailed monthly reports on all acquired links and your overall SEO performance.
With our head office on the Gold Coast, we combine local expertise with proven SEO methodologies to drive long-term, measurable results.
Whether you run an e-commerce store, a local service business, or a national brand, we can develop a link strategy tailored to your needs.
Link building is crucial for any website seeking to enhance its search engine visibility. This includes:
Local businesses aiming to dominate regional search results.
E-commerce websites competing in highly saturated markets.
Corporate websites looking to grow their national or international reach.
Small business websites looking to build credibility and attract more local customers.
Blogs and media outlets focused on increasing organic readership.
If your website needs more visibility, more clicks, and better rankings—link building is a crucial part of the solution.
Whether you're new to SEO or looking to scale your organic growth, SEO Plans can help. Our link building and internal linking services are designed to drive real, measurable results.
Call Us Today or Request a Free SEO Consultation.
Link building is the process of acquiring hyperlinks from other websites to your own. These are essential signals that search engines use to determine a site’s relevance and authority. Think of a backlink as a citation or a vote of confidence.
Yes, backlinks remain one of the strongest ranking signals in Google’s algorithm. However, the focus is now more on quality over quantity.
Internal links guide users through your website and help search engines discover and prioritise content. They also help distribute link equity to essential pages.
Links from authoritative, relevant websites with natural anchor text and content relevance. These provide the most SEO value.
Yes. Links from spammy or low-quality websites can result in penalties or reduced rankings. That’s why a backlink audit is often the first step.
Generally, it takes 3 to 6 months to see noticeable improvements from link building, depending on your industry, current rankings, and the level of competition.
Yes. We conduct full internal linking audits to assess your current structure and recommend improvements based on best SEO practices.
Not if you want to stay ahead! The digital landscape is constantly evolving, competitors are continually innovating, and Google is continually refining its algorithms. Consistent, ongoing link building efforts are key to maintaining and improving your rankings over the long haul. It’s like maintaining that beach bod – you can’t just hit the gym once and expect miracles.
"Dofollow" links pass "link equity" (or "link juice" – yes, that’s a real term) and are generally more valuable for SEO. "Nofollow" links tell search engines not to pass that equity. While dofollow are often preferred, nofollow links from high-authority sites can still drive traffic and brand awareness, and a natural link profile usually contains a mix of both.
Tempting, we know, but a massive no-no. Buying links to manipulate search engine rankings is against Google's guidelines and can result in severe penalties. We focus on earning quality links that provide real value and stand the test of time. Think of it as building a solid brick house versus a flimsy tent.
For local Gold Coast businesses, targeted link building can be a highly effective strategy. Links from other local businesses, community sites, Gold Coast directories, and even local news outlets can significantly boost your visibility in local search results. This means more local customers find you when they need your products or services.
Ah, the secret sauce! It involves a mix of strategies: