How SEO works

If search engines literally can't find you, none of the rest of your work online will matter


Search Engine listings are the #1 way to generate website traffic. However, there are now more web pages in the world than there are people, so even the best designed site offering the greatest products or services will not be found if nobody knows it exists! 

With search engines receiving an estimated 90% of all Internet traffic, to be successful, it is important for the growth of your business, that your website be found when potential customers come searching for products or services like yours.


When we talk about organic SEO we are talking about the way a website 'naturally' appears in a users search results. In Google for instance, when you type in your search query, the results that appear after the Google ads are the 'organic' results. Ideally you want to be positioned in the top 1 to 5 of those 'organic' search queries.


Think about how often you go past the top 3, or even top 5 results when you are searching? The answer is only 4% of the time. Your position in the organic results creates a sense of trust for the user, and when you are in the top 5 results, you receive more of that traffic on a monthly basis.

Achieving organic page one search results will not only increase your potential customer's propensity to click on your website, but also help to establish how long your visitor engages with your website. Once they have clicked onto your site you want them to spend some time clicking around and getting to know your business, but ultimately you want them to pick up the phone and give you a call you.


It is important for you to be aware that conversion and CTR (Click-Through Rate) has a lot to do with your website design and factors such as a modern, responsive website that offers evergreen content, effective sales copy, as well as easy to read information about your business, products and services.


It doesn't matter if your budget is $50 per week or $2000 per month.


We can organise an effective SEO plan for your website; the most important thing is that you do something about it.


A great time to think about your search engine optimisation is when you are considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO plan will also help improve an existing website.

Search engine optimisation affects only organic search results, not paid or "sponsored" results, such as Google AdWords.


With organic search click through rates, the numbers never lie. On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. Many studies have shown that for your website to benefit from online traffic and organic clicks your business needs to hold a prominent organic position in the search results, namely page one.


We use White Hat SEO techniques, never Black Hat. We look at basing our optimisation decisions involving your page content, first and foremost on what is best for your visitors to your site. They are the main consumers of your content and are using search engines to find you. This mindset is key when ensuring our client's websites are properly search engine optimised. It is about putting your site's best foot forward when it comes to visibility in search engines with good SEO techniques.


For effective SEO, we will suggest making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisation techniques that we implement, they could have a noticeable impact on your site's user experience and performance in organic search results. We will always have the online reputation of your business at the forefront of any SEO we do on your website.

We will research and carefully select the most powerful key words and key phrases that pertain to your industry. From there, we will seamlessly weave them into your website's content, meta tags and title.


Proper keyword selection and proximity of key phrases is just as essential to content building when it comes to getting your site a great search engine ranking. Particularly when combined with off-page link building options that are included in every plan. On-page SEO and Off-page SEO need to work hand-in-hand for the best results.


SEO can be a challenging practice that involves many techniques and is a process that is built up over time.


We are going to refer more to Google here, as it is this search engine that most businesses want to climb. If you want to have more understanding of how Google works, then start thinking like Google. Google's one job as a search engine is to return the best possible results for it's users queries, and its algorithms are designed to incentivise quality content from website owners and provide quality, authoritative websites to its users when they search. However, content should not be written for Google - it should be written for your visitors, as they are who you are trying to reach and convert.

Google isn't going to rank your website based on how much it likes the information you have on your website, but on how useful that information is to its users. Since Google is always working on its algorithms to improve the search experience, your SEO needs to be an ongoing effort so your website continues to adjust to any algorithm changes made. If you're not keeping up with these changes, you can bet your compeitior is. One thing is for sure, your rank position is never set in stone.


Today’s algorithm takes into consideration:


  1. Quality content
  2. A diverse backlink profile with quality links
  3. Positive user experience signals


In today's environment search engine optimisation is not only about ranking. Good SEO is also about increasing traffic to your website and getting more visitors to engage with you online and ultimately with your business to increase sales. Good SEO is about building your reputation online and about building trust in your website and your brand. Just like your business, there is no one-size-fits-all approach when it comes to SEO and each plan will be targeted to achieve your desired goals and customised for your individual brand.

Take a look at some of our search engine optimisation plans.


We can organise the building blocks both "on page" and "off page" for your website's optimisation to help you reach that all important #1 position.


We offer affordable SEO plans, but that does not mean we sacrifice on delivering quality, unlike many low cost SEO companies who rely more on volume than what is best for their client.

Call us today to talk about your SEO needs on (07) 5592 2685 or email: